I’m proud to work with some incredible British, independent and passionate brands – products and services I use, love and trust – and as such I’m grateful for their support in helping me reach my goals in life and on the bike. Find out more about below and pick yourself up a discount while you are there!

Just a note on commission – some partners pay me a small commission on any orders that are placed using my links or codes. I want to be clear that any commission earned is donated, annually, to the two Charities I’m supporting as part of my Road to RAAM. I’ll publish the amount earned in commission and subsequently donated every January here.


dhb are a UK based tri-sports brand and I’m going to be working with them as an Ambassador over the course of 2020. With their support I’m aiming to go further and faster and have more adventures in the run up to the Race Across America.


Visit www.dhbsport.com to shop their range or get in touch about my favourite bits of kit!

Reflex Nutrition

Reflex are specialists in sports nutrition and have been at the forefront of the industry for 20 years. All their products are made here in the UK. I love the fact that they don’t use aspartamine or soya, so I know only high quality ingredients are going in to supplement my diet and training!

Use my discount code link to grab 40% off your order here – https://bit.ly/3R0Vtf5


Huckson are a British multisport brand producing some incredible active and casual wear, which like their athletes is Built to Endure! Their range is based on their core ethos of Quality, Sustainability and Ethics – which I love. “We wanted clothing which ‘belonged’ to our community…threads that connect us.”

Get 10% of their range using the code GSTAPLEFORD at the checkout.

Simply go to https://huckson.co?aff=49


Veloskin produce skincare specifically formulated for the needs of cyclists, taking in to account the Great British weather! They use 14 natural ingredients across the range and everything’s made for and tested by cyclists. It’s a range they are truly proud of and rightly so, in my humble opinion.

You can get 10% your order with the code Guy10.

Shop now at veloskin.cc

TWO H Coffee

Two H Coffee is a roasters local to me in Buckinghamshire – James is passionate about his brews and should, very rightly, be proud of them. Two H supply whole bean or ground coffee to home brewers like me as well as to local cafe’s, bars and restaurants on a wholesale basis. They don’t just make exceptional coffee, they have exceptional ethics and strive to be an sustainable, conscious business.

Get 10% off your orders by using the code GUY10 at the checkout – I’d highly recommend the Cosmos Espresso blend (a personal favorite).

Head to www.twohcoffee.co.uk to find out more


Tru-Tension design and make a range of high quality maintenance solutions for cyclists. Their high performance lubricants and cleaning products are there to keep the moving parts of your bike smooth and efficient and your bodywork flawless, making sure to reduce wear and increase performance. Their Tungsten infused lubricant is pretty space age – all weather and super fast.

Use the code 4MYFOLLOWERS to get 10% off your whole order.

Head to www.tru-tension.co.uk/Guy_S

Pav Bryan

I’ve been coached by Pav Bryan at Coach Pav for over 2 years and couldn’t recommend him more highly. Pav offers truly personalised coaching for cyclist and endurance athletes like me. Want to find out more or have a chat about how coaching could help you

Find out more about plans, mentoring and more at www.coachpav.com

LifeJacket Skin Protection

LifeJacket have developed world class Skincare and UPF 50+ clothing that lets you to go outside and keep your skin protected, every single day #TakeLifeOutside

Knowing my skin is protected and safe 365 days a year is one less thing to worry about, particularly when you’ve got a long day on the road ahead of you.

I’m pleased to join their mission to halt male skin cancer. Why? Because cases have exploded over the past 20 years and they’re forecast to double over the next 20 years

Sign up to their website to get 10% off your first orderhttps://lifejacketskinprotection.com/

Want to work with me?